Collect
AttributionPath observes the traffic and conversion data required to build the path.
White label & API
Put independent attribution inside your own platform.
Use AttributionPath™ as the infrastructure layer beneath your own interface, reports and customer experience. Your brand stays in front. AttributionPath resolves the path underneath.
Partner APILive
Your platform
Dashboard, reports, workflows.
AttributionPath infrastructure
Resolved attributionAPI →
Infrastructure, not identity
Your interface can stay entirely yours.
Campaign and collaboration platforms, publishers, agencies and commerce products can use AttributionPath as an attribution engine without rebuilding the measurement layer themselves.
The result can be surfaced through your own product, customer login, reports and commercial model.
Resolve
Overlapping claims and actual conversion outcomes are normalised underneath your product.
Surface
Use the API to present attribution inside your own dashboards and customer workflows.
Built as infrastructure for years
White label wasn’t added in 2026.
TraceAd had already been operating underneath other companies’ products for more than a decade before AttributionPath was rebuilt.
Proxy white-label tracking
US online shopping applications could white-label conversion tracking for their own media sales while TraceAd handled the measurement layer underneath.
Affiliate-network infrastructure
Affiliate networks with their own tracking platforms began using TraceAd Media Analytics for advertiser de-duplication while retaining their own media technology and customer-facing platforms.
Payment-processor tracking proxy
A payment processor could run tracking across its merchant base through a white-label TraceAd proxy rather than building an attribution engine from scratch.
Agency white labels at scale
Agencies began managing hundreds of advertiser clients through branded white-label layers while TraceAd handled attribution underneath.
Full attribution API
The full API opened the engine further, allowing external platforms to surface source discovery, conversion paths and resolved attribution directly inside their own products.
AttributionPath™
The infrastructure model is now rebuilt around faster installation, automatic source discovery and a modern attribution engine designed for platforms, agencies, publishers and commerce products.
Independent underneath
Your platform can carry its own brand — and independent attribution with it.
White label does not have to mean invisible independence. Agencies, publishers, networks and media groups can run their own interface while AttributionPath provides the neutral attribution infrastructure underneath.
That gives partners a simple proposition to take to advertisers: Independent attribution powered by AttributionPath™. Your customer relationship remains yours. The measurement layer does not become another internally built system the advertiser has to take on trust.
White label
Your brand. Your product. Independent underneath.
For API and white-label partnerships, contact whitelabel@attributionpath.com.