Define the rules.
Set the attribution logic, thresholds, partner rules and external conversion tracking conditions before reporting begins.
Prevent the discrepancy
The best tracking dispute is the one that never happens.
Advertisers, publishers, agencies and affiliate networks shouldn't have to reconcile several versions of the same conversion after a campaign ends. AttributionPath™ gives them a neutral path underneath the reporting before the disagreement begins.
One conversion. Several reports.
The disagreement usually starts after the sale.
Analytics reports one resultAd platform reports anotherNetwork records a commissionPublisher records its contributionAttributionPath™ observes the pathOne underlying conversion
Instead of asking each commercial system to prove that its own number is right, keep the independent conversion path available to everyone involved.
Move the decision earlier
Agree on the measurement before you disagree about the results.
Many discrepancies are created by different attribution windows, duplicated tracking, overlapping channels, late clicks, browser extensions, retargeting, affiliate pixels and systems that each record the same order from their own point of view.
AttributionPath moves control to the beginning. The advertiser defines the attribution and external tracking rules. AttributionPath observes the live path and applies those rules as conversions happen.
Observe the same path.
Keep the contributing touchpoints visible around the conversion instead of relying on isolated platform claims.
Report cleaner outcomes.
External tracking fires according to the advertiser's rules, reducing the duplicate transactions and conflicting claims that later require reconciliation.
Better for both sides
Independent measurement isn't against publishers or networks.
Legitimate partners benefit when the advertiser can trust the reporting too.
Advertisers
Know what you're paying for.
Keep control of attribution and pixel-firing rules while seeing the touchpoints that actually surrounded each conversion.
Your business. Your rules.Affiliate networks
Fewer reversals and corrections.
Cleaner conversion firing can reduce duplicate commissions, rejected transactions and the month-end work created when several systems claim the same order.
Cleaner reporting from the start.Publishers
Protect genuine contribution.
Independent paths can keep real publisher touchpoints visible without asking the advertiser to accept the publisher's own reporting as the neutral answer.
Evidence both sides can inspect.Agencies & media groups
Spend less time reconciling dashboards.
Use a common attribution infrastructure beneath campaigns, reports and client workflows rather than resolving conflicting numbers after every reporting period.
Prevent the discrepancy.Before, not after
From reconciliation workflow to attribution infrastructure.
The traditional workflow starts with several tracking systems and ends with people comparing spreadsheets. AttributionPath reverses it: establish the rules first, observe the campaign through a neutral layer and let reporting follow the resolved path.
01RulesAgree how conversions are measured
→02CampaignObserve traffic and conversion paths
→03ReportingReduce conflicting claims
One neutral layer
Don't wait for the dispute to measure independently.
Run AttributionPath alongside the systems you already use. Keep Google. Keep Meta. Keep your affiliate network. Keep your analytics. Compare their reporting with the path observed across your own traffic and conversions.