Observe everything incoming.
Keep the touchpoints visible instead of accepting one platform's isolated version of the conversion.
Independent by design
Just the neutral path.
No fixed attribution rules.
AttributionPath™ doesn't decide which marketing channel deserves your revenue. You do. It observes what happened, applies the rules you define and controls external tracking accordingly.
Your business.Your traffic.Your rules.
No commercial side to favour
Independent infrastructure sits between the claims.
Google / MetaAffiliate networksPublishersAgenciesAttributionPath™Your conversion
No media inventory to sell. No publisher commission to protect. No advertising channel to make look stronger. The observed path stays separate from the commercial interests around it.
Your rules, not ours
The measurement layer shouldn't have a hidden agenda.
Every platform has a job. Ad platforms sell advertising. Affiliate networks connect advertisers and publishers. Publishers sell media. Agencies manage marketing. Their reporting can be useful — but each system sees the conversion through its own role.
AttributionPath has one job: observe the incoming path and give your business a neutral infrastructure layer from which you can define attribution, commission and external tracking rules.
Set your own rules.
Your business determines attribution logic, thresholds, partner rules and when external conversion tracking is allowed to fire.
Keep the outcome separate.
The infrastructure has no incentive to award a sale to a particular media seller, network, publisher or channel.
Independence works both ways
Better numbers for everyone who genuinely contributed.
Neutral attribution isn't about taking value away from publishers, networks or agencies. It creates a cleaner basis for reporting between them and the advertiser.
Advertisers
Your store. Your attribution.
Compare platform claims with the path observed around your own conversions. Define how channels are credited and when external pixels may fire.
Control without rebuilding your marketing stack.Affiliate networks
More connections. Fewer corrections.
Tracking can be implemented faster while advertiser-defined attribution rules determine eligible conversion firing. Cleaner inputs can mean fewer duplicate transactions, reversals and month-end discrepancies.
Start working together sooner.Publishers
Give advertisers reporting they can trust.
Keep genuine publisher touchpoints visible while campaign measurement sits on independent infrastructure rather than either side's commercial reporting alone.
Protect real publisher value.Agencies & media groups
Your platform. Independent underneath.
Run your own customer experience, API integration or white label while AttributionPath provides the attribution infrastructure beneath it.
Independent attribution powered by AttributionPath™.Prevent the discrepancy
Agree on measurement before the campaign starts.
Many reporting disputes begin after a campaign, when the advertiser, publisher, network and advertising platforms arrive with different versions of the same conversions.
AttributionPath moves the control earlier. Establish the advertiser's rules, run the campaign through a common attribution layer and let external tracking fire according to those rules as conversions happen.
01RulesDefine attribution and tracking logic
→02CampaignObserve the live path
→03ReportingWork from cleaner outcomes
The infrastructure belongs on your side
Like your domain. Your bank. Your commerce platform.
AttributionPath is your attribution infrastructure. Connect the marketing partners you want. Keep their contribution visible. Decide the rules that fit your business. The engine doesn't arrive with a preferred winner.