Add external partners faster.
Reduce the implementation barrier between a promising media relationship and the first measurable traffic reaching your business.
Growth without tracking friction
Say yes to more good marketing ideas.
Growth gets harder when every new publisher, network, agency, partner or media channel creates another tracking project. AttributionPath separates expansion from measurement complexity, so you can add external traffic while keeping one neutral path underneath it.
Open the door
Your next source of growth should not wait months for tracking.
The principle is broader than affiliate marketing. A new publisher, media network, creator partnership, comparison site, agency, shopping application, retargeting partner or other external source can be a growth opportunity.
AttributionPath gives those opportunities a common measurement layer. Instead of rebuilding attribution every time you add a partner, the incoming traffic can be observed against the same conversions, the same advertiser-controlled rules and the same underlying path.
More distribution. Same control.
Be everywhere that makes commercial sense.
Distribution can expand without surrendering control of attribution.
Keep every source visible.
New channels do not have to disappear into separate reporting silos. Their touchpoints can remain visible around the same underlying conversions.
Keep the rules yours.
Expansion does not mean accepting every external platform's attribution logic. Your business controls the rules for measurement, attribution and external tracking-code firing.
From 1,300 networks to the whole media mix
The old idea was scale. The new infrastructure makes it practical.
TraceAd programmes previously connected advertisers with large numbers of affiliate networks internationally. The underlying lesson was bigger than affiliate: growth comes from being able to test more distribution without creating more measurement chaos.
AttributionPath extends that logic across the external marketing mix. Add the partner. Run the traffic. Observe the path. Keep what contributes. Change what does not.
Growth
More places to grow. One path underneath.
Run AttributionPath against your own traffic and conversions for 14 days.