Know what contributed.
Compare actual revenue with claimed revenue, inspect the path and allocate budget with less overlap.
Independent attribution infrastructure
See the path to conversion.
Not every platform's version of it.
AttributionPath™ independently observes the traffic and conversions reaching your business, then resolves the journey across channels, platforms and partners — without allowing every system to count the same sale as its own.
14 days. Your own traffic. Your own conversions. No demo data.
One installation.Attribution starts automatically.
Independent.Just the neutral path, no fixed attribution rules.
Live.See your own data take shape.
Live conversion #AP-48219One sale. Several claims.
ResolvedClaimed around this sale£7443 platforms × £248
→
Actual order revenue£248counted once
Claim exposureConversion
PublisherPaid socialAffiliateReturn visit£248 sale
Google£248
Meta£248
Affiliate£248
AttributionPath™ resolves the underlying outcome£248.00
1
Actual conversion
3+
Sources may claim it
1
AttributionPath resolves it
The attribution problem
Your store has one revenue number. Your marketing platforms may claim much more.
Google, Meta, affiliate networks, retargeting platforms, email and other media systems can all report revenue from the same customer journey. Each can be correct inside its own attribution rules while the combined picture is still inflated.
AttributionPath creates a neutral measurement layer around the actual conversion, so you can compare what sources claim with what really happened.
Platform reporting
Four dashboards.
Four versions of revenue.
Each platform reports the revenue it believes it influenced. The pale red number is the platform claim; the green number is the revenue AttributionPath resolves to that source after the same orders are counted only once.
Google Ads
Claimed£196,482Actual£78,154
Meta
Claimed£134,913Actual£46,598
Affiliate
Claimed£112,770Actual£42,753
Retargeting
Claimed£93,821Actual£39,937
Claimed across four dashboards£537,986
Underlying actual revenue£207,442
That is £330,544 more revenue claimed than the store actually generated.
→
AttributionPath™
One path.
One underlying outcome.
Platforms collectively claimed 2.6× the actual revenue
£207,442
Over-claimed across dashboards£330,544
AttributionPath counts the £207,442 of real orders once, then keeps the contributing touchpoints visible around those conversions. The gap is the same revenue being claimed again by different systems.
£537,986 claimed−£207,442 actual=£330,544 over-claimed
Live evidence
What changes when you compare claimed revenue with actual revenue.
The same conversion can appear as revenue in several platforms. AttributionPath shows what was actually generated — and how much was claimed more than once.
Example ecommerce account
1.6× claimed
Total claimed by sources
$446,843
claimed by sources
Actual revenue
$279,140
Claim gap
$167,703
Actual revenue
$279,140
Over-claimed
$167,703
Difference
$167,703
60% over-claimed
$167,703 was claimed above the store's actual revenue.
That's 60% more revenue claimed than the store actually generated.
That's 60% more revenue claimed than the store actually generated.
Claimed revenue vs actual revenue
7-day AttributionPath evidence view · USD
Claimed
Actual
$88K
$44K
$0
Day 1Day 2Day 3Day 4Day 5Day 6Day 7
Claimed by sources$446,843
Actual revenue$279,140
Claim gap+60%
!
$167,703 was claimed above the store’s actual revenue.The shaded gap is the duplicate claim exposure AttributionPath surfaces before you make attribution or commission decisions.
One infrastructure
Built around the conversion — not around a media platform.
You install AttributionPath where the outcome happens. Your marketing platforms keep doing what they already do. AttributionPath independently observes the journey reaching the store and resolves the conversion outside their individual reporting models.
Install. Enable. Attribution starts.
No multi-platform setup. Turn on AttributionPath once and start seeing independent attribution within 1–3 hours.
Put attribution inside your product.
Use AttributionPath as the engine underneath your own interface, reports and customer experience.
How it starts
One installation. Then AttributionPath begins building the picture.
Add your domain
Start with your email address and the webshop domain you want to measure.
Install once
Use the supplied code or the Shopify app. You do not need to connect every marketing platform first.
Watch attribution appear
Traffic and conversions begin resolving automatically. Keep it after 14 days or delete the test.
Judge it on your own data
Don't book a demo. Run AttributionPath.
See what your sources claim, what your store actually made and what happened on the path between them.